Directions: Company Project Power Point Presentation

Rough draft due: Monday, February 26th in class. (Must be prepared to discuss progress in class.) The rough draft must be typed, single spaced using 12 point font and one full page in length discussing the outline of your company project and research you have conducted thus far. 

PowerPoint in APA format due Monday, April 23rd in class. 

Please print out a copy of your Power Point presentation and bring it with you to class on Monday, April 23rd. Each student must be prepared to discuss the highlights of their project in class. 

Directions:  For a grade (worth 200 points), you are expected to create a Power Point Presentation on a company you choose, must be approved by me first. A minimum of five references must be used and one of those references must be a business database provided by the SCF library. The Presentation must be referenced using APA format. NOTE: Please visit the Venice ARC writing center for help with APA formatting. I will offer a SCF Venice Library workshop on APA formatting and how to access business databases during the semester. 

You may choose any company to research. The following must be included in the Power Point Presentation:

  1. Discuss the appropriate market structure, and why you choose to research the company.
  2. Discuss products/services offered by the company, and whether or not the demand for such would be considered elastic or inelastic based on the definitions for each.
  3. Discuss direct competitors.
  4. Discuss strengths and weaknesses.
  5. Discuss marketing techniques, and estimated costs of such.
  6. Discuss examples of fixed and variable costs.
  7. Discuss examples of fixed and variable inputs used in the production process.
  8. Discuss profits earned over the last five years. (NOTE: I suggest choosing a publicly traded company that provides this information on the web.)
  9. Discuss the future of the company, including future demand of goods/services.

NOTE: In-text citations must be used in the Power Point Presentation. 

APA sample in-text citations

If you cite one authors name in a sentence. For example, (Bell, 2017, p. 3) 

If you cite two authors names in a sentence. For example: (Suzuki & Irabu, 2017, p. 404) 

If you cite three to five authors names in a sentence. For example: (Francisco, Vaughn, & Romano, 2017, p. 7) 

If you use the name of the group in an in-text citation, the first time you cite the source put its acronym (if there is one) in brackets. For example: (National Organization for Women [NOW], 2010) 

If you cite work by an unknown author, use a shortened version of the title in place of the author's name. For example: ("Derailing the Peace Process," 2010, p. 44) 

If an online or other electronic source does not provide page numbers, use the paragraph number preceded by either the paragraph symbol or the abbreviation para. For example: (Robinson, 2011, para 7) 

For the References Page 

APA sample reference for books

Ball, E. (2010). Slaves in the family. New York: Ballantine Books. 

Hardt, M., & Negri, A. (2011). Empire. Cambridge, MA: Harvard University Press. 

APA sample reference for journal and magazine articles

Kellogg, R.T. (2010). Competition for working memory among writing processes. American Journal of Psychology, 114, 175-192. 

APA sample reference for newspaper article

McFadden, R.D. (2010, January 1). Relief delivery lags as deaths pass 140,000. New York Times, p. A1. 

APA sample reference for online source

Kelty, C. (2011). Scale, or the fact of. Retrieved January 2, 2012, from http://kelty.org/or/papers/scaleUS.pdf