Directions: Company Homework Project Rough Draft/Power Point Presentation

Company Choice due: Before or by September 9th

Rough draft due: Monday, September 30th in class. (Must be prepared to discuss progress in class.) The rough draft must be typed, single spaced using 12 point font and must discuss the following concepts below in order: 

  1. Discuss the appropriate market structure, and why you choose to research the company.
  2. Discuss products/services offered by the company, and whether or not the demand for such would be considered elastic or inelastic based on the definitions for each.
  3. Discuss direct competitors.
  4. Discuss strengths and weaknesses.
  5. Discuss marketing techniques, and estimated costs of such.
  6. Discuss examples of fixed and variable costs.
  7. Discuss examples of fixed and variable inputs used in the production process.
  8. Discuss profits earned over the last five years. (NOTE: I suggest choosing a publicly traded company that provides this information on the web.)
  9. Discuss the future of the company, including future demand of goods/services.

NOTE: I do not expect your rough draft to be in APA format, but the final homework project must be in APA format. 

Homework PowerPoint Presentation in APA format due Monday, December 2nd in class. 

Please print out a copy of your Power Point presentation and bring it with you to class on Monday, December 2nd. Each student must be prepared to discuss the highlights of their project in class. 

Directions:  For your overall homework grade in the course, you are expected to create a Power Point Presentation on a company you choose, must be approved by me first. A minimum of five references must be used and one of those references must be a business database provided by the SCF library. The Presentation must be referenced using APA format. NOTE: Please visit the SCF Venice campus library for help with APA formatting. I will offer a SCF Venice Library workshop on APA formatting and how to access business databases during the semester. 

You may choose any company to research as long as it is approved by me in advance and it is a publicly traded company, meaning all financial information is made available to the public and not a privately held company. Check out the following website link below that looks at the 50 Best Places to Work in 2018 

https://amp.businessinsider.com/best-places-to-work-2018-2017-12 Links to an external site. 

The following must be included in the Company Homework Power Point Presentation:

  1. Discuss the appropriate market structure, and why you choose to research the company.
  2. Discuss products/services offered by the company, and whether or not the demand for such would be considered elastic or inelastic based on the definitions for each.
  3. Discuss direct competitors.
  4. Discuss strengths and weaknesses.
  5. Discuss marketing techniques, and estimated costs of such.
  6. Discuss examples of fixed and variable costs.
  7. Discuss examples of fixed and variable inputs used in the production process.
  8. Discuss profits earned over the last five years. (NOTE: I suggest choosing a publicly traded company that provides this information on the web.)
  9. Discuss the future of the company, including future demand of goods/services.

NOTE: In-text citations must be used in the Power Point Presentation. 

APA sample in-text citations

If you cite one authors name in a sentence. For example, (Bell, 2017, p. 3) 

If you cite two authors names in a sentence. For example: (Suzuki & Irabu, 2017, p. 404) 

If you cite three to five authors names in a sentence. For example: (Francisco, Vaughn, & Romano, 2017, p. 7) 

If you use the name of the group in an in-text citation, the first time you cite the source put its acronym (if there is one) in brackets. For example: (National Organization for Women [NOW], 2010) 

If you cite work by an unknown author, use a shortened version of the title in place of the author's name. For example: ("Derailing the Peace Process," 2010, p. 44) 

If an online or other electronic source does not provide page numbers, use the paragraph number preceded by either the paragraph symbol or the abbreviation para. For example: (Robinson, 2011, para 7) 

For the References Page 

APA sample reference for books

Ball, E. (2010). Slaves in the family. New York: Ballantine Books. 

Hardt, M., & Negri, A. (2011). Empire. Cambridge, MA: Harvard University Press. 

APA sample reference for journal and magazine articles

Kellogg, R.T. (2010). Competition for working memory among writing processes. American Journal of Psychology, 114, 175-192. 

APA sample reference for newspaper article

McFadden, R.D. (2010, January 1). Relief delivery lags as deaths pass 140,000. New York Times, p. A1. 

APA sample reference for online source

Kelty, C. (2011). Scale, or the fact of. Retrieved January 2, 2012, from http://kelty.org/or/papers/scaleUS.pdf